by socialchamps | Jan 11, 2017 | ChatterBox
With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing brand awareness and consumer-purchasing decisions. Though...
by socialchamps | Dec 28, 2016 | ChatterBox
Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth. But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on...
by socialchamps | Dec 16, 2016 | ChatterBox
Big Data and Social Media – You might have heard the terms. Do these two phenomena go hand-in-hand? Yes, of course, they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is...
by socialchamps | Dec 7, 2016 | ChatterBox
Marketing Ecosystem: Digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from traditional advertising in terms of technology, content, user experiences, etc. So...
by socialchamps | Oct 20, 2016 | ChatterBox
What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters, etc. This exposes the prospect clients to...
