There’s no denying that the world is rapidly shifting from analog to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Well, starting the clientele with different business owners, entrepreneurs and marketing professionals, they ask a similar
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We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing, etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many folds, especially when it
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