Digital Marketing For Hospitality Brands
Over a decade of experience spread across 1200+ brands
Hospitality Industry has been largely influenced with the advent of digital. Buyers are now becoming more educated and expecting technologically advanced process, be it about online rooms booking, reviewing the services/amenities or support. We work with you at every step to understand and ensure your strategy is fused with the new media and technology platforms to create an excellent user experience and generate leads. In addition, we provide you with custom reporting as per quantitative and qualitative data at each step to help you in your decision-making process. Are you facing any of the below Challenges:
Are you facing these challenges Too?
Declining Occupancy Rates:
The hospitality sector is seeing fluctuating occupancy rates due to changing travel patterns and economic uncertainties. The upward trend which was observed post covid is now steadily declining.
High Dependency on OTAs (Online Travel Agencies):
Many hotels and resorts have higher dependencies on Online Travel Agents. This dependency not just cost them loosing upon share of profits, but also keep them clueless on planning their own growth.
Poor Online Reputation Management:
In digital era, travelers do their due diligence on the internet while searching for the best places to stay, which makes Online Reputation Management crucial. Active monitoring of social mentions, comments on posts and GMB reviews are critically important.
High Marketing Costs with Low ROI:
With the increasing competition to secure top advertising spots on the internet, the lead costs has soared a lot. Lack of expertise on digital tactics, Gaps in alignment of sales & marketing team makes it further worse.
Inadequate Use of Social Proof:
Social Proof works a lot in the hospitality segment. Decision-making factors are largely influenced by consuming User Generated Content (UGC). Hence the demand of influencer marketing has been increasing in the Hospitality space.
Brands we have worked with.
How we make it Happen.
Strategic Approach towards Go-To-Market
We need to hit the right customer segments with well defined value propositions. A pre-defined customer journey helps in ensuring that brand has created its presence at every needed touch point and positive influence the customer buying decision.
Enriching the customer journey experience
We work towards offering a uniform experience across every touch point including Website, Social Media, Advertisements, Messengers, Travel Sites, SMS & more. We enrich the user experience with responsive web-layouts, retina ready visuals, UGC Content to influence etc.
Digital Infrastructure:
Be it a Responsive CMS website or a full fledged booking engine intergation; we provide the needed technical support to make sure your Hotel/Resort website is up & running with best experience. We also provide the technology support for CRM implementation, Whatsapp Chat Bots, email marketing automation etc.
Digital Media Buying & Planning
Work with seasoned media planners who have the needed domain expertise to guide on every step of media planning. Based on your inventory, upcoming seasonal fulctuations; we plan your media portfolio. Spends are done by mapping the users’ digital journey and understand the various touch points. We have a team of certified professionals and we are also an official ‘Google Partner’ agency.
Marketing Automation & User Nurturing
With the increasing multichannel user interaction, it is very important to keep your brand interaction at every touch point. Be it email sequence to create awareness and build trust via email sequencing or building chat bots for live support; we do it all to ensure that no stones are unturned. We ensure at every step that your products reaches to right audience, they are nurtured, and loyalty & brand recall is being taken care of.
Affiliates Management – Revenue Boosters
Planning & managing affiliates can get you quick return. We do work with a lot of affiliate networks. We ensure that your budgets are invested at right places.
Influencer Campaigns – Develops Interest
UGC Content creators, Travel vloggers and Influencers plays a crucial role in creating product visibility and establishing trust. With our own influencer marketing platform, we are connected with over 60,000 influencers across the country. We help you do the mapping of right influencers as per the objectives and budgets.
Control Over Data & Analvtics
Data & marketing decisions must be driven by data tracking and identifying insights . We bring modern age data management & analytics practices to make the best use of data.
Digital Infrastructure
Why Partner
with Us ?
We understand the unique dynamics of the Hospitality industry, where guest experience and brand perception are paramount. Our marketing strategies are crafted to help you attract, delight, and retain customers, ensuring your marketing investments deliver measurable results
- In-Depth Industry Knowledge : Expertise in understanding the unique needs of hotels, resorts, and tourism businesses.
- Enhanced Brand Visibility : Proven strategies to boost your presence in a highly competitive market.
- Focus on Guest Experience : Tailored campaigns that connect with travelers and drive engagement through personalized experiences.
- ROI-Driven Marketing : Data-backed strategies to maximize occupancy rates and increase direct bookings.
- Reputation Management : Protect and enhance your brand’s image with proactive online reviews and customer engagement.
- Dedicated Partnership : A collaborative approach ensuring your business thrives in a dynamic and evolving industry.
Partnering with us means working with a team that understands the nuances of the Hospitality industry and is dedicated to delivering exceptional marketing solutions that elevate your brand, enhance guest experiences, and drive revenue growth.
Need digital marketing
for Hospitality Marketing Services?
Contact for free consultation
Sales: +91 74100 01361
USA Office: +1 650-785-9708
HR: +91 74100 01362
India
SocialChamps, 405-406,
Fortune Plaze, Opp. Bank of
Maharashtra, NDA Pashan
Rd Bavdhan, Pune – 411021
USA
SocialChamps, 1235,
Wildwood Avenue, No.
187, Building 24, Sunnyvale CA, 94089