Digital Marketing For Education Brands

Over a decade of experience spread across 1200+ brands

 

The education Industry has been largely influenced with the advent of digital. Students are now doing their research online while choosing the institute. Be it website presence, reviews of your institute, reputation on Forums, aggregator platforms like Shiksha or MingleBox, Social Media presence; all such influence the admission decision of students. We work with you at every step to understand and ensure your strategy is fused with the new media and technology platforms to create an excellent user experience and generate leads. 

Are You Facing These Challenges Too

Declining Enrollment Rates

Many educational institutions are experiencing declining enrollment rates due to the advent of new age learning platforms, increased competition and relatively poor digital presence. Hence you need an agency who can help in elevating your strategic presence.

High Dependency on Channel partners

Many educational institutes have higher dependencies on Online Travel Agents. This dependency not only causes poor geo-distribution and less competitive candidates. Moreover, fluctuation in the contribution of channel partners causes further struggle towards batch admissions.

Poor Online Reputation Management

In digital era, students do their due diligence on the internet while searching for the best places to study, which makes Online Reputation Management crucial. Active monitoring of social mentions, comments on forums/social media posts and GMB reviews are critically important.

High Marketing Costs with Low ROI

With the increasing competition to secure top advertising spots on the internet, the lead costs has soared a lot. Lack of expertise on digital tactics, Gaps in alignment of sales & marketing team makes it further worse.

Inadequate Use of Social Proof

Social Proof works a lot in the education segment. Decision-making factors are largely influenced by User Generated Content (UGC), students who are acting as brand advocates and positive forum presence.

Brands we have worked with.

ved-vihar
yutika
zo-agency
prosper-me
perfect-10
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi
megapolis-hinjawadi

Slide Sikkim Manipal University Driving Enrollments for Distance Learning Programs through Multi-Channel Performance

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Slide Nilaya Education Brand Building and Boosting Admissions with Data-Driven Campaigns for Smart BBA and Commerce Programs

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Slide IIEBM Brand Awareness & Lead generation campaigns to support MBA Admissions for the institute.
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How we make it Happen.

Strategic Approach towards Go-To-Market

We need to hit the right student segments with well-defined value propositions. A pre-defined customer journey helps ensure that the brand has created its presence at every needed touch point and positively influences the students’ admission decision.

Enriching the customer journey experience

We work towards offering a uniform experience across every touch point including Website, Social Media, Advertisements, Messengers, Education Aggregator Sites, SMS & more. We enrich the user experience with responsive web-layouts, retina ready visuals, UGC Content to influence etc.

Digital Infrastructure

Be it a Responsive CMS website or a full fledged booking engine integration; we provide the needed technical support to make sure your education institutes’ website is up & running with best experience. We also provide the technology support for CRM implementation, Whatsapp Chat Bots, email marketing automation etc.

Digital Media Buying & Planning

Work with seasoned media planners who have the needed domain expertise to guide on every step of media planning. Based on your batch admission targets; we plan your media portfolio. Spends are done by mapping the users’ digital journey and understanding the various touch points. We have a team of certified professionals and we are also an official ‘Google Partner’ & ‘Meta Partner’ agency.

Marketing Automation & User Nurturing

With the increasing multichannel user interaction, it is very important to keep your brand interaction at every touch point. Be it email sequence to create awareness and build trust via email sequencing or building chat bots for live support; we do it all to ensure that no stones are unturned. We ensure at every step that your products reaches to right audience, they are nurtured, and loyalty & brand recall is being taken care of.

Affiliates Management – Revenue Boosters

Planning & managing affiliates can get you quick return. We do work with a lot of affiliate networks. We ensure that your budgets are invested at right places.

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With ruthless competition, the education sector is now struggling to get the best students, isn’t it?

 Yes, it is.

 You have the best infrastructure with smart features, best faculty for your students, affordable fees structure and whatnot. Still your students are not able to find you? Is there anything wrong? Maybe your marketing efforts are going in the left direction. Let us fix them right.

 In a saturated industry, how can your brand stand out from the crowd and get an image of a trusted education provider?

 Using the right digital marketing strategy for educational institutes has helped a very few renowned names get a brand tag. Come, join the league.

 A majority of the students, their parents or guardians are making a decision about the education based on online information, so, providing your potential students the right set of information at their convenient time and places are necessary.

 Making your brand visible is the main aim of our strategical digital marketing in the education industry.

 Today, digital marketing is necessary for an education facility like a small nursery school up to the top universities in the world. We create a 360-degree digital marketing strategy according to the institutes finding the right students.

 What is affecting educational marketing in this 5G era?

The Digital Enrollment rate has increased since the evolution of the Internet, and it’s becoming harder for educational institutes to handle the enrollment, inquiries and admissions. Choosing the right candidate for the course has become difficult as the number of irrelevant applications is also increasing. A restricted approach in marketing, time taking process of analysis, the costlier marketing activities and improper tracking have made it nearly impossible to fulfil the classes and courses.

 So what digital marketing services for the education sector can do for you?

There’s no doubt that digital marketing in the education industry is an essential part of today’s education world due to the shift of internet technology and online availability of media. The world is facing the digital revolution and there’s no going back.

 To stay on the top of the game, brands need to embrace the rocket of the digital marketing for educational institutions and thus we make a ‘Strategy’ that will help you glide through the difficult paths of marketing goals.

 With SocialChamps, you get marketing mediums where your potential students are staying always.

 What are those?

 Social Media

Google

Emails

These are just the understandable terms for common users; we give you a brief of the technical as well as a creative digital marketing strategy for educational institutes…

Mobile application

Technical SEO

Link Building

Re-targeting campaigns

Strategical Ad placement

On-Page SEO

Conversion oriented content

Traffic oriented content

Social sharing oriented content

Stakeholder networking

Effective pitch writing

Media attention

Identifying your podium

Going Live

Always active Chatbots

Well, let’s start with Mobile Optimization. How about we spread your brand image to the devices and platforms where your audiences virtually live? Mobile devices, tablets and wearable, as well as smart devices, are the things which students are stuck nowadays. Smartly placing the ads and giving them the results when they search on mobile devices will help you a lot. We get your educational website optimized for these devices and drive advertising campaigns smoothly.

 Another thing that will help you is a technical SEO. Today, SEO is not just about language and keywords, technical SEO is an integral part of your digital marketing strategy for educational institutes. We remove all the technical glitches from your website such as broken/missing XML sitemaps, 404 errors, reproduced, duplicate & irrelevant content and slow speed of website etc. while performing SEO.

 An effective SEO strategy must have link building. We gather quality backlinks for your educational portal and make its presence strong. With the help of backlinks for your website, we retain your visitors for longer times.

 Some of the students might have visited your website, social media platforms or app, why not remind them that you are still there for them? With our retargeting campaigns, it becomes easy to recall them about your educational institute.

 Running ads on social media and search engines is easy but it is hard to get authentic inquiries and calls if you are not using strategy in advertisement placement. Our expert analysts and advertising experts make sure you get better inquiries within your budget.

 Other than these, On-Page SEO, Conversion oriented content, Traffic oriented content, Social sharing oriented content, Stakeholder networking, Effective pitch writing, Media attention, Identifying your podium, Going Live on social media platforms, and implementing chatbots on your websites will help you get better results in limited marketing spend with our effective digital marketing services for the education sector.

Why Partner

with Us ?

We understand the transformative power of education and the need to create meaningful connections with students, parents, and educators in a competitive and digital-first world. Our tailored marketing strategies empower educational institutions to enhance their reach, reputation, and enrollment rates.

  • Education-Focused Expertise: Deep understanding of the unique challenges faced by schools, colleges, and edtech platforms.
  • Proven Strategies for Student Engagement: Campaigns that connect with students and parents at every stage of the decision-making journey.
  • Brand Trust & Reputation Building: Enhancing credibility through storytelling, testimonials, and effective communication.
  • Analytics-Driven Growth: Data-backed insights to optimize lead generation and maximize enrollment rates.
  • Personalized Approach: Tailored solutions to highlight your institution’s strengths and values.
  • Dedicated Collaboration: A committed team that aligns with your vision to ensure impactful results

Partnering with us means collaborating with a team that understands the unique challenges and opportunities in the Education sector. We are committed to delivering innovative digital solutions that drive student engagement, elevate your institution’s profile, and achieve your enrollment goals.

Need digital marketing
for Educational Marketing Services?

Contact for free consultation

    socialchamps

    India

    SocialChamps, 405-406,
    Fortune Plaze, Opp. Bank of
    Maharashtra, NDA Pashan
    Rd Bavdhan, Pune – 411021

    USA

    SocialChamps, 1235,
    Wildwood Avenue, No.
    187, Building 24, Sunnyvale CA, 94089