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As the world ushered into the new decade, it also began the time to know about the recent SEO tactics that every beginner should know about. The following SEO practices are as follows –
1) Know your keywords
i. Long-tail keywords
ii. Short tail keywords
iii. Head keywords
iv. Branded keywords
v. Exact match keywords
vi. Negative keywords
2) On-page SEO
3) Off-page SEO
4) Attracting tragic from organic searchLocal SEO, as the phrase implies is an optimization strategy where you can market your business in your local area. For example, you can use the main keyword with the phrase ‘near me. This helps in reaching out to the target audience locally as and when they look for a specific product or a service that matches yours.
Which one is better, content or backlinks?
Both content and backlinks are equally important when it comes to ranking in SERP. Quality content is an effective on-page SEO technique that attracts scores of searchers and improves their user experience, which ultimately boosts your SERP ranking. Good content will additionally generate a higher number of backlinks from other websites, which will also improve your ranking. An increased number of the relevant backlink is an off-page SEO strategy that will create higher traffic for your webpage. In practical terms, good content will improve user experience, generate backlinks, and these backlinks will help you rank your site higher on SERP.
SEO is a long term process. So after starting proper SEO strategies, you have to wait for 3-4 months. But after getting indexed, you should continue applying all techniques. You have to create appropriate backlinks. Quality content and quality backlink will always give you an extra advantage.
Here are some important SEO practices which are an absolute necessity for beginners in 2020. Have a look –
• Focus on Quality content creation – SEO executives must focus on quality content creation to get their pages rank high in the search engine. Nowadays, Google uses semantic search algorithms and checks the relevance of content written inside with the title and fetch results accordingly.
• Change Keyword strategy as per current trends and voice search optimisation – It is important to research keywords as per the existing trends to target the correct audience. Moreover, with voice search changing the way we search, it is essential to optimise your content accordingly to help it appear in top in search results.
• Site responsiveness – People use different kinds of devices like laptop, mobile, tablet, desktop, etc. Hence, developers should build a site which is responsive in all digital devices. It helps significantly in improving the page performance in search engine. Sites which are responsive are more likely to draw in more target audience.
• Add Meta content – Meta content like meta description, meta title, etc. are still an essential thing for webpages as it tells Google what the page is all about.
• Link building – Generating backlinks and inbound and outbound links from and to renowned websites can help one hugely in their SEO techniques.
There are so many free SEO tools to keep tracking of your ranking.
– For Checking DA, PA and spam score you can use Moz.
– For checking Citation and Trust Flow, you can use Majestic.
– For keyword research the best tool is keywordtool.io
– For checking duplicate content issues, you can use Duplichecker
– For checking your competitor’s backlink use Ahref
– You can SEMrush for checking website related updates.Yah some are not free, I know, but still, I have mentioned because these tools are useful in SEO. You can use any shared platform where you will get all the tools at a very low price.
If you will search in Google for “Social Bookmarking sites”, you will get lots of sites to bookmark your content.
Social bookmarking is a simple strategy to bookmark your favourite website online to read them later when you will connect with the internet. In SEO basically we bookmark our content to different bookmarking sites to get higher traffic. Please check the spam score and authority of the sites where you are going to bookmark.
A Sitemap is an XML file allows a webmaster to inform search engines about URLs on a website that are available for crawling. XML sitemaps are written for search engines and HTML sitemaps are written for humans. An XML sitemap is specifically written for search engine spiders. An HTML sitemap enables lost human users to find a page on your site that they are looking for.
If you want to create quality backlink, then should create it manually. You should create relevant backlink for getting a proper boost in your ranking. Here I am going to tell you some common and effective ways to build high-quality backlinks:
• Guest Posting
• Article Directory Posting
• Web 2.0 Submission
• Backlinks through infographics
• List your business
• Forum engagement
• Research, your competitor
• Social media posting
• Question and answer submission
• Image Sharing
• Video SubmissionThese are very effective ways to create backlink. Don’t create any irrelevant links. Maintain the ratio of “Do-Follow” & “No-Follow” links.
