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Defining your goals will help you see the difference between SEO and PPC. PPC allows you to increase visibility in a short limited time and at the same time earn leads. While on the other, SEO allows you to establish your website and allow your business to rank for niche-related keywords which in turn helps in growing the visibility of your website for a longer period of time but be reminded that earned positions will not last if not properly maintained as competitors are on the rise.
If you happen to be an individual who is looking to make use of your free time, taking advantage of social media would be a good place to attract the right attention.
For one, if you have hobbies, say, trivia quizzes, exploring these types of content and using it as one of your engaging posts would allow you to increase engagements on your Facebook page or account just be sure to define your audience and create content they can relate to.
