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Site map is just like a road map which tells your search engine (google, bing and others) the pages you deem fit to appear when users make a search. Posts included on the sitemap are indexed and ranked on google to appear as search results.
Some websites do not use it and i do not really think it has an adverse effect but i have used it on all of my websites.
if you are a wordpress user, you can use yoast, google sitemap or jetpack to lay out your sitemap.Long tail keywords tend to rank better because they are not really targeted by a lot of people. Webmasters mostly want to target short tail keywords because they bring huge traffic and forget that if you can get traffic quicker on a number of long term keywords it will pay way better than waiting for ages and doing SEO to rank a short tail one.
Example: i will rather try to rank multiple long tail keywords like : “how to write music that will win you fans for life” than “how to write a song”
