Long tail keywords are more helpful than general keywords to get traffics, so they are more specific to the searchers needs. People who arrived on your site from long tail keywords are most likely on your site because you offer exactly what they are looking for. Long-tail keywords have less competition than generic keywords. We can easily get rank by long-tail keywords.

SEO stands for Search Engine Optimization. SEO is a technique to promote a website on Search engine like Google, Yahoo and Bing, which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO is two types:

1. On page SEO: On-page refers to both the content and HTML source code of a page that can be optimized properly like meta part, site map, header tag, bold tag etc.

2. Off page SEO: Off-page SEO refers to activities you can perform outside the boundaries of your website. Building backlinks is at the heart of off-site SEO. Search engines use backlinks as indications of the linked-to content’s quality.

In PPC we have to pay Search Engine to get visitors. But in SEO we don’t pay to Search engine. When a website is optimized properly on Search Engine, It will get automatically rank on SERP.