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    • #7789
      abelson
      Participant

      What is SEO and how you will define it? How SEO is different from PPC?

    • #10455
      kathy50
      Participant

      Search engine optimization is so called SEO. an very important term in online marketing.
      just think when in offline market customer looks for a shop or brand to buy or purchase his or her desire products. But when it comes online, consumers do look for product not for shop. so, if they find you by searching their desired product or service, there is 70% assurance of convert them into sales.
      This the fact of online or web marketing. so the basic concept is
      “A business should be found by searching what it is providing to the market, product or service”.
      To be found on search, a business need to be optimized for the search engine with keywords that related to the business.
      Before explore on it let me emphasis on a common fact that did you ever been explore on the 2nd page of search engine result page? 99% will say no and the 1% who did for web research purpose if they might have.
      This is because search engine gives us the most relevant result on the first page that we want. So how does it come?
      Here comes the word SEO, Search engine optimization, So, by optimizing on SERP you will be visible to users and make them to land on your website for your specific Keywords or searching keywords related your business ,product or service.
      hope you find it helpful.

    • #10553
      Amritsen
      Participant

      SEO stands for Search Engine Optimization. SEO is a technique to promote a website on Search engine like Google, Yahoo and Bing, which helps search engines find and rank your site higher than the millions of other sites in response to a search query. SEO thus helps you get traffic from search engines. SEO is two types:

      1. On page SEO: On-page refers to both the content and HTML source code of a page that can be optimized properly like meta part, site map, header tag, bold tag etc.

      2. Off page SEO: Off-page SEO refers to activities you can perform outside the boundaries of your website. Building backlinks is at the heart of off-site SEO. Search engines use backlinks as indications of the linked-to content’s quality.

      In PPC we have to pay Search Engine to get visitors. But in SEO we don’t pay to Search engine. When a website is optimized properly on Search Engine, It will get automatically rank on SERP.

       

    • #11018
      RjMaan
      Participant

      Basically Search Engine Optimization (SEO) is a practice that is use to improve the ranking, domain authority and number of chances that visitors will visit the site. It has further two types i.e. on-page and off-page SEO and both of them plays an important role in site rank.

    • #12721
      walterhank11
      Participant

      The simple and main difference between Search Engine Optimization and Pay Per Click is that traffic coming from SEO is organic (free), traffic generated from PPC is not organic (free).

    • #14465
      James Anam
      Participant

      Marketers especially new ones often get confused about what the difference is between search-engine optimization and pay-per-click. The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

    • #14847
      kinjalsharma
      Participant

      SEO (Search engine optimization) is the art and science of driving targeted website traffic to your website from search engines.

    • #14941
      samdigilearn
      Guest

      SEO is a concept of getting your website top in the SERP search engine result page with related keywords

    • #15117
      Mikena Karl
      Participant

      Search engine optimization (SEO) is the way toward influencing the online permeability of a site or a site page in a web search engine’s unpaid outcomes—frequently alluded to as “normal”, “natural”, or “earned” results. … Elevating a site to build the number of backlinks, or inbound connections is another SEO strategy.

    • #15413
      bluoodigital
      Participant

      SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

    • #15416
      social hub media
      Guest

      Seo means search engine optimization is the process of increasing the visibility of any web pages in search engines(google, bing or yahoo )

      To get more traffic in your any webpage, product or specific brand

      The main difference of SEO and PPC is getting traffic comes from SEO is free but PPC is getting traffic is not free and you have to pay a cost per click

    • #15417
      social hub media
      Guest

      Seo means search engine optimization is the process of increasing the visibility of any web pages in search engines(google, bing or yahoo )

      To get more traffic in your any webpage, product or specific brand

      The main difference of SEO and PPC is getting traffic comes from SEO is free but PPC is getting traffic is not free and you have to pay a cost per click

    • #15426
      davidlee21
      Participant

      Search engine optimization (SEO) is the art and science of driving targeted website traffic to your website from search engines

    • #15642
      WebXeros Solutions
      Participant

      SEO:- SEO stands for Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
      There are two techniques of SEO:-
      1) On Page SEO:- On page SEO refers to all the activities performed within the websites to get higher ranking and more relevant traffic from the search engines. On page, SEO is related to the optimization of the content as well as the HTML source code of any web page. Some of its aspects include meta tags, title tags, meta description, and heading tags.

      2) Off Page SEO:- Off-page SEO relates to the other aspects that influence the search ranking of websites on the Search Engine Result Page. It refers to the promotional activities, such as content marketing, social media and link building performed outside the boundaries of any web page to improve its search ranking.

      The main difference between Search Engine Optimization (SEO) and Pay Per Click (PPC) is that traffic coming from SEO (organic) is free while traffic generated from PPC is not free (as the name implies you have to pay a cost per click).

    • #15648
      aishshs
      Participant

      SEO is Search Engine Optimization.

    • #17030
      sandertouw
      Participant

      You may find epics written on SEO and how it’s different from PPC, but here we want to address a few misconceptions that are practically essential to know.

      Misconception No1: SEO is Basically free.

      Good SEO is never free. It takes some time and manpower(link builders, content producers, analysts) to rank on Google search results. So be prepared to invest a few months time to see your first few results and allocate your marketing budget for it.

      Misconception No2: SEO is More Effective than PPC/PPC is More Effective than SEO

      There is no scale to judge which of the two is more effective.

      The balance of PPC and SEO varies from business to business. For some businesses, SEO efforts create trust and drive qualified traffic whereas others may find that PPC gives them a huge boost in visibility that takes their brand to the next level. So look for your requirements and hire an experienced consultant to help you in taking a decision.

    • #19542
      ritzgupta
      Participant

      SEO is a Methodaology of strategies and techiniques used to increase the website traffic and to reach higher ranking in search engine results page.
      PPC is an online advertising process in this advertisers pay every time a user clicks on one of their online ads.
      SEO:
      1. On-page SEO
      2. Off page SEO

      on-page seo factors:
      1. Meta tags
      2. Heading tags
      3. Url structure
      4. Content
      5. Keyword Density
      6. Keyword prominance
      7.Internal Links
      8. Site Speed
      9. Robot.txt
      10.Sitemap.xml etc..

      Off-page techniques:
      1.Guest posting
      2.Social Bookmarking
      3.Forum submissions
      4.Content sharing
      5. answering in Q&A sites etc…

    • #20450
      bostonnewmedia
      Participant

      Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. SEO refers to the improvement of unpaid results and excludes direct traffic/visitors and the purchase of paid placement.

       

    • #24004
      adahtrudy
      Participant

      SEO is the part of digital marketing, which helps to get organic traffic on websites and increases the rankings of website in search engine results page. It has two techniques:
      ON Page Optimization
      On-page search engine optimization (also known as on-web page search engine marketing) refers back to the exercise of optimizing web pages to enhance the website’s search engine rankings and earn natural traffic.
      In addition to publishing relevant, superb content material, on-page SEO includes optimizing your headlines, HTML tags (name, Meta, and header), and images
      OFF Page Optimization
      Off-page optimization is nothing but optimizing activities outside of the website and contributing to the ranking is considered as off-page SEO. Major techniques include social media marketing, influencer marketing, mentions (direct or indirect), guest blogging (sometimes black-hat), and so forth.

    • #24453
      imathscanada
      Guest

      SEO stands for Search Engine Optimization, and it describes the logic behind the ranking of websites when you perform a search on a particular search engine (such as Google).

      In short, SEO can be defined as a digital marketing strategy that helps increase the quantity and quality of the traffic to your site.

    • #53452
      Lisa Brown
      Guest

      I’m Lisa Brown, a Marketing Executive for Zehnctech. We are an WooCommerce development service provider that helps businesses create and manage their online stores.

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