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    • #24155 Reply

      I heard a news on search engine land about location history will automatically delete after 18 months. What will be the impact of the same for targeting the audience in Google Adwords?

    • #30684 Reply

      Google’s auto-delete function affects search history (on the web or in apps), location history, and voice commands received by the Google Assistant or Google Home devices. However, one of the complaints was that much of the work still required the consumer to set up. On Google, for example, location tracking and site/app activity history are held until users delete them manually (the company says this is to improve user experience, ad targeting, and search personalizations).

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