Viewing 1 reply thread
  • Author
    Posts
    • #9689
      Daniel Smith
      Participant

      Facebook and Google Analytics Data is not matching?

    • #9698
      Virsen
      Participant

      Its a very common problem. Reason is at times google analytics is NOT able to track the traffic coming from Facebook’s third party audience (like Facebook apps). It then put that traffic into ‘Direct’ or ‘referral’ traffic.
      Common way to solve this issue is to always use UTM parameters.

Viewing 1 reply thread
  • You must be logged in to reply to this topic.