Archive for the ChatterBox Category

It’s astounding to imagine that the mobile penetration for children in developing countries is up to 76%. Mobile phones are no longer child’s play, with children in their teens making a minimum of 4 calls on average a day. Children in Asia with mobile phones have more usage than adults. The online education and ed-tech industry saw its moment in the spotlight during the recent Covid-19 outbreak

The subscription model has been seen catapulting many brands into the spotlight, and if you check your inbox you’re sure to find at least one mail from a subscription-based business vying for your attention. Subscription-based business models have jumped from the fortnightly magazines you would read, to the digital medium, and it’s succeeding better than ever before. Subscription models rely on sign-up forms being filled online through

The market is full of businesses that wish to use B2B marketing to reach their customers but don’t know how to do so. B2B marketing automation takes away the strain of having a huge workforce of individuals who need the time, resources, and energy to manually follow up on clients. Instead, a business that has B2B marketing automation has its marketing funnel already defined, to send automated

In the world of digital marketing, a north star guides organizations towards their future goals by evolving their transformational & digital model to suit the industrial environment.  Northstar guides KPIs like technology strategies, organizational structure, and innovation that improve the customer experience. With the landslide changes that are happening in the digital world, organizations need to rethink their strategies and create a modern use case that is

In the world of marketing, there’s an old adage “not all leads are created equally”. This phrase is as catchy as it is true. The way you process your leads plays an important role in the results you can generate. Making the most of your leads depends on how you process them, and BANT has a lot to do with this.  The abbreviation BANT stands for Budget,

  Graphic design is a must for your small business marketing, but hiring someone to do it for you can be expensive. You can also spend a big part of your budget on paid subscriptions to premium services, but you might not need to just yet. Instead, check out these six free tools to help you design your own marketing graphics for free, so you can use

Have you ever had a customer become disillusioned and walk away? Customers rarely give brands a second chance. Especially in the world of marketing where a single setback can create a domino effect of customers leaving your app or website. Brands prioritize new customer acquisitions more than retention, instead of decoding how to retain a present one. If you do the math, it’s more sensible to retain

In the app world, there’s no real substitute for a good ranking. The numbers show that 63% of app downloads come from user searches. Customers are 10x times more likely to download your app if it is backed by a load of high search ranking. The app world is a competitive space with over 4 million applications in the market. Having a good search ranking is mandatory

With the limitless number of apps in the market, it sometimes becomes difficult to stand out from the crowd and not be ‘just another’ app. Having a successful launch strategy gives your app the advantage of having a pole position from its very start. In the year 2020, nearly 284 billion apps were downloaded. There’s an ocean of apps under our feet, and if your app launch

  Since 2020’s disastrous disruption in the education industry, EdTech witnessed a new dawn. As schools and colleges saw their gates shut for months due to the pandemic, students moved to the online medium to learn and to be coached. The digital education industry, which is a 181.3 billion USD industry worldwide, was already thriving before the pandemic made its presence felt. But now, because of the