Rebranding on Social Media

Recently I read about Cadbury Eclairs turned into Choclairs. It’s a massive rebranding exercise for an established brand like Eclairs. But why does the brand like Eclairs needed to re-brand? Here in this post, instead of being focused on Eclairs’ rebranding, I would like to touch the re-branding aspect from the Social Media perspective. What is rebranding? And Why is it required? Rebranding is about changing the overall

Read more