New Facebook Ads Manager 2015: A Perfect Guide

New Facebook Ads Manager 2015: A Perfect Guide

Good news to every advertiser! Facebook recently announced significant updates to the Facebook Ads Manager. This was an unusual surprise altogether to the marketers and advertisers. These updates are aimed at enabling advertisers to buy, optimize and manage their campaigns on Facebook more efficiently. This was a pleasant surprise which has totally modified the ads manager reports and its design! New Facebook Ads Manager update has already rolled

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Social Media Day Pune 2015 – Snapshot

Social Media Day Pune Around 300 attendees, 2400 mentions on Twitter for #SMDAYPUNE, appearance in National Trend on Twitter, 488775 reach & 1315238 Impressions … Social Media Day Pune 2015 concluded fairly well. Highlights of the event: Open Mic: The event kicked-off with Open mic session where attendees performed with songs, jokes, etc. RJ Apporva hosted the event in her filmy style. Great gathering at #SMDayPune @SocialChamp

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SOCIAL MEDIA DAY 2015 – PUNE

UPDATE: Visit the WEBSITE – SocialMediaDayPune.Com SPEAKERS: Know More SCHEDULE: Know the Schedule  BOOK TICKETS: EXPLARA #SMDAY 30th June which is declared as SOCIAL MEDIA DAY by Mashable also added to the traditional yearly calendar. #SMDAY is being celebrated for the 6th time around the globe and 2nd time in Pune for its persistent growth and success. #SMDAYPUNE We are giving a Tribute to “Social Media” which

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Case Study ‘Foodie World Cup’ – Chatkazz

Case Study 'Foodie World Cup' - Chatkazz

Brand Name: Chatkazz (Indian restaurant based on Australia) Idea: Cricket is a religion for Indians, leveraging ICC World Cup 2015 we planned the Foodie World Cup. A contest between the food items which involved users to vote and make their favorite dish a winner. Objective: Introduce new menu items to the users Increase engagement Execution: We launched the Facebook campaign inviting users to vote for their favorite

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Impact of Social Media Influencers on Brands

Impact of Social Media Influencers on Brands

Social Media Marketing is no more driven by the number of likes a brand can amass on a social networking site; it is now dependent on the brand influencers. Social media influencers are experts in a particular field who have gained credibility and are recognized for their expert comments and observations. Their judgments bear acceptance with the people and with their influence they can persuade the masses.

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Engage Users with Facebook Video Feature

Engage Users with Facebook Video Feature

Tips to Boost ROI and Engage Users with Facebook Video Feature You might have noticed the video feature in Facebook feed. But to quench your curiosity you might have looked everywhere, but hardly failed to derive how the video can help your business. Here are some major tips that you can implement in your business to rebuild the social media marketing plan – You must inspire your

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Relevance Scores for Advertisements on Facebook

Relevance Scores for Advertisements on Facebook

With the help of Facebook, the digital marketing experts try to show people that the ads are the most important goal for them. That is why we have seen that several factors come up as relevance to determine how we deliver ads. Taking the relevance Scores into accounts, the accounts make sure how the odds vary and matters in different person. All leads to shower people with

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Basics of Google Analytics

Basics of Google Analytics

Google Analytics is a tool that presents you and helps you to understand the success graph of your online activities. It is the answer to ‘if efforts are being put in the right direction.’ With it, you can view the volume of your website traffic, track where your users are coming from and where they’re going, and understand how and why your users are visiting your website

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Call-to-action buttons – shows positiveness for businesses & clients on FB

Call-to-action buttons – shows positiveness for businesses & clients on FB

Since its very inception, Facebook has constantly added quite lavish and innovative features to escalate the user experience to greater heights. From time to time, it keeps adding new features and facilities, and it is one of the salient reasons that the popularity of Facebook has enhanced unabated. Recently, something that dazzled the world of social media is the launch of the call-to-action buttons on its pages.

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Gmail Sponsored Promotions GSP in Adwords Now

Gmail Sponsored Promotions (also called GSP) is now moved into AdWords. Although it is still in beta there are a lot of changes done after moving it to AdWords. Major Changes in GSP in AdWords: UI (User Interface) of GSP in the earlier version was much better.  Now after it is moved into AdWords, there are a lot of complications arose Now the GSP ads are supporting the

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