Social Media tools ?

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    I know social media is the best plat form to explore and to be exposed. And for marketing issue ,its an Important piece.
    But spending a lot of time on these platform hampers my other tasks.
    I want to know that what social media tools would be helpful to make the procedure efficient and effective ?
    For example i use “Twitter follower” to follow and unfollow multiple user’s at a time.
    Expecting experts recommendation
    Looking forward to hear from you.
    Thanks in advance

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