Posts Tagged social media

Big Data & Social Media – Are they going hand in hand?

Big Data and Social Media – You might have heard the terms. Do these two phenomenon go hand-in-hand? Yes, of course they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What

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10 Steps to brilliant B2B digital marketing – Part II

In Part I, we discussed about your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally. (In case, you missed part I, click here) Step 6: Build content around a Theme: With newsletter already deployed, you can study the analytics of your

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Prisma – The New Photo Editor!

Prisma a new camera app, released in June this year, transforms your photos into artworks. The app is said to use a combination of neural networks and artificial intelligence to give your photos a look of Picasso’s brush strokes. The app has taken social media by storm as it goes beyond overlays and basic filters, unlike other popular photo apps. It recreates the image from scratch exploring

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How to influence your influencers

Who are the influencers? Now-a-day, social media plays a crucial role in promoting a brand or spreading any criticism. Gone is the age when people used to get influenced by newspaper ads. Today’s smart generation looks upon internet reviews, feedbacks and overall brands presence in the social market before putting their money into buying or selling something. Here is when an ‘influencer’ comes into picture. Influencers are

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8 ways to Survive ongoing Social Media Changes

With all the Social Media Platforms stressing more on user experience and engagement, what should be the strategy for any small business or a blogger or a social media changes marketer to make their content seen/read/reacted by the maximum number of audience?   8 ways to Survive ongoing Social Media Changes Stress more on Quality rather than Quantity: One’s goal while creating content should be thinking about

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Social Media Algorithm Changes: What’s in store for 2016!

Social Media Algorithm Changes With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate best user experience on social media. This is where the algorithm comes into picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more quality content

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Impact of social media influencers on brands

Impact of social media influencers on brands

Social Media Marketing is no more driven by the number of likes a brand can amass on a social networking site; it is now dependent on the brand influencers. Social media influencers are experts in a particular field who have gained credibility and are recognized for their expert comments and observations. Their judgments bear acceptance with the people and with their influence they can persuade the masses.

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Say Thanks – Escalating and enriching the user experience

Say Thanks - Escalating and enriching the user experience

How long has it been since you last saw a new feature on Facebook? However lavish may the technological feature be; with the passage of time you get bored of it and start looking for something new and exciting. And, it is for this reason that the experts always remain on their toes to innovate something that can render you the inexhaustibly rich experience. Recently, Facebook has

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Understanding the Challenges of B2B Social Media Marketing

Understanding the Challenges of B2B Social Media Marketing

We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many fold, especially when it

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Sentiment Analysis: Bridging the Gap Between Machines and Emotions

It is safe to assume that the advent of internet communities has never been so intense as it’s now. With the sheer number of online users on various social platforms showing no hints of slowing down, this newfangled virtual cluster has provided businesses with a completely different insight into their target group’s perceptions. This insight relates to the fact that almost every online social platform is used

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