Posts Tagged marketing

A Marketer’s Dilemma!

Marketing Ecosystem: The digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from the traditional advertising in terms of technology, content, user experiences etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s

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Sentiment Analysis: Bridging the Gap Between Machines and Emotions

It is safe to assume that the advent of internet communities has never been so intense as it’s now. With the sheer number of online users on various social platforms showing no hints of slowing down, this newfangled virtual cluster has provided businesses with a completely different insight into their target group’s perceptions. This insight relates to the fact that almost every online social platform is used

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