Posts Tagged email marketing

Drip Marketing

What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters etc. This exposes the prospect clients to the drips of relevant information at the right time. In most of the cases, drip marketing uses services to allow companies to send responses automatically based on

Read more

10 Steps to brilliant B2B digital marketing – Part I

Today, just 60% of business owners realize that digital marketing works in B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct mails, phone calls, doorstep visit, trade shows etc. What one needs to understand is that businesses today search the web before making any purchasing decisions.

Read more