Posts Tagged digital marketing

Elements of successful Social Media Campaign!

With social media sitting firmly in any marketing strategy today, the marketing industry has seen an increase in clever, creative and effective social media campaigns. The successful social media campaigns may vary in size, method and style but when we dig down the details of most top-rated social media campaigns, they all share some common elements. Success in social media is dependent on various factors. A successful

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Guide to Facebook Lead Form Adverts!

What are Facebook lead ads? Facebook rolled out ‘Lead ads’ to overcome people’s apprehension to fill out long forms. You may also call it as the ultimate lead generation ad format. Clicking the call to action on a standard News Feed ad, launches a native lead form on Facebook. The form even pre-fills fields like Name, Email in an editable form to save time. To put it

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How to increase Social Media Organic Traffic!

First of all, let’s understand what is organic traffic? – “Organic traffic” is the traffic that comes to your website as a result of unpaid search results. One of the main goals of SEO is to increase organic traffic. Similarly, “Organic reach” is the total number of unique people who were shown your post through unpaid distribution. High organic reach numbers is one of the treasures that

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Blog Strategy for Social Media!

With a variety of social platforms available and millions of users interacting with each other on it, how to make your voice/your blog stand out and generate a good loyal audience who keeps coming back for more? Good Quality content no doubt is the foremost thing to keep in mind but it does require a few tactics to get the most of your efforts. Here are a

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New Social Media Tools to try in 2017!

In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering the digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of the latest and greatest: Panda 5: It is the fifth iteration of the popular news-reading app. Panda 5 will

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Adblockers! A new threat?

Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites, without which they will cease to exist. In an effort to be more relevant and competitive, these ads have become increasingly full with

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Why Real Time Marketing should matter to Marketers?

What is Real Time Marketing? Real Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and an easy access to information on target audience, real time marketing grew in popularity since the marketers were able to transform this information into messages and

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Celebrity Endorsements on Social Media!

With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing the brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat etc

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Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was

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Big Data & Social Media – Are they going hand in hand?

Big Data and Social Media – You might have heard the terms. Do these two phenomenon go hand-in-hand? Yes, of course they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What

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