Posts Tagged digital marketing

Celebrity Endorsements on Social Media!

With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing the brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat etc

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Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was

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Big Data & Social Media – Are they going hand in hand?

Big Data and Social Media – You might have heard the terms. Do these two phenomenon go hand-in-hand? Yes, of course they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What

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A Marketer’s Dilemma!

Marketing Ecosystem: The digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from the traditional advertising in terms of technology, content, user experiences etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s

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Drip Marketing

What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters etc. This exposes the prospect clients to the drips of relevant information at the right time. In most of the cases, drip marketing uses services to allow companies to send responses automatically based on

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7 reasons why your business should be active on Instagram

Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise around you is just gaining more and more momentum instead of fading? This is the point with Instagram and

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Instagram Stories and their usefulness for a Marketer

Social Media Platforms are looking out for ways and means to encourage its users to create and share more and more content on the platform. Recently, Instagram launched its Instagram stories (a feature similar to Snap chat stories) feature that lets users to post content (photos/videos) that vanishes after 24 hours. The content of stories will not appear on your profile grid or main feed section. How

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10 Reasons brands should have CHAT BOTS!

Ever since the chat bots have been introduced, there is a lot of buzz that these bots will become the next paradigm shift in marketing brands. Though it’s too early to predict things with only few brands using it, but the developments surrounding these chat bots are surely unleashing a wave of innovation for businesses/brands. Starting with customer service to the new user experiences, these chat bots

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Why one should invest in Digital Marketing?

Gone are the days of ‘interrupt marketing’ wherein people were interrupted to pay attention to the product promotion. For example: TV/radio ads, telemarketing calls, email campaigns etc. Online/digital marketing gives the ability to reach the customers to the door of the company. Planning to invest in Digital marketing? Today an average business spends around 2.5% of its annual revenue on digital marketing, as per Gartner. This seems

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Prisma – The New Photo Editor!

Prisma a new camera app, released in June this year, transforms your photos into artworks. The app is said to use a combination of neural networks and artificial intelligence to give your photos a look of Picasso’s brush strokes. The app has taken social media by storm as it goes beyond overlays and basic filters, unlike other popular photo apps. It recreates the image from scratch exploring

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