Posts Tagged context marketing

Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was

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Context Marketing

In today’s world, real time is the only time that counts. Customers today want the right information at the right time. So how do we meet the demands of today’s customers? Here comes the concept of context marketing. What is Context Marketing? Content marketing on one side is marketing one’s brand/business/services by writing educational, informative and engaging content related to the product/services. This establishes the brand as

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