Posts Tagged celebrity endorsements

Celebrity Endorsements on Social Media!

With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing the brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat etc

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