Archive for the ChatterBox Category

Can PPC Work For LinkedIn?

LinkedIn is a great platform for generating business, especially for those organizations that are B2B businesses. LinkedIn has a Pay Per Click (PPC) platform. However, many people wonder how efficient LinkedIn can be when a businessman wants to grow his PPC program. Can LinkedIn make a significant contribution in PPC related activities? For B2B advertisers targeting a specific audience, LinkedIn Ads can work wonders. They can add […]

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Understanding the Challenges of B2B Social Media Marketing

Understanding the Challenges of B2B Social Media Marketing

We have been interacting and working with various B2B clients like ERP consultation, GRC Automation (Governance Risk Compliance) and high-end loan financing etc. While working for each of these clients the approach and strategy had to be changed from time to time was of utmost importance as B2B transactions often revolve around various buying cycles and increase the challenges of marketing by many fold, especially when it […]

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QR And Its Benefits For Social Media

Today, Quick Response (QR) code is not limited to automotive industry. It has become an important part of almost all industries. It has become popular due to its fast readability and greater storage capacity compared to standard UPC barcodes. It benefits anything it gets used in. What is QR? QR code (abbreviated from Quick Response Code) is the trademark for a type of matrix barcode (or two-dimensional […]

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Social Media For Movies – Part 2

In our previous part of this article, we discussed how social media has been used recently in the marketing and promotion of movies. The insights regarding cinema fans depending on social media in order to decide whether to watch a movie or not were also explored. Now we will see how marketing industry perceives the trend of social media being used to promote movies. Film-marketers support the […]

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Social Media For Movies – Part 1

Today, social media has become an important and significant part of cinema. The proper marketing and promotions of a movie are as important as good content, if a maker wants his movie to be successful. When it comes to marketing, today social media (especially Facebook and Twitter) has become an important tool that connects the makers and marketers of a movie with their fans (target audience). Do […]

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Thanksgiving celebration

They say that the expression of gratitude is a sure way of bringing more happiness to your life. We do believe in the same philosophy and decided to “practice what we preach”, by celebrating “Thanksgiving Day” at our office. The real beauty lies in simplicity; and we came up with a simple procedure to participate and to say Thank You! On sticky notes, everyone was asked to […]

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Facebook Custom Tab

Today, one of our reader have raised a query on forums about ‘How to create a Facebook Custom tab’? Its an interesting question and facebook custom tab is demanded heavily by most of our clients. So, we decided to write a detailed posts with all the required steps to enrich our readers and social media enthusiasts in our community. What are Facebook Custom Tabs? Under cover image […]

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Rebranding on Social Media

Recently I read about Cadbury Eclairs turned into Choclairs. It’s a massive rebranding exercise for an established brand like Eclairs. But why does the brand like Eclairs needed to re-brand? Here in this post, instead of being focused on Eclairs’ rebranding, I would like to touch the re-branding aspect from the Social Media perspective. What is rebranding? And Why is it required? Rebranding is about changing the overall […]

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Tools For Measuring Social Media Influence

In the article, “Measuring Social Media Influence” you witnessed the value of social media influence. Now you know the need and benefits of measuring your social media influence. Hence, you must be wondering which social media influence measurement tools are suitable for you. We will recommend you few tools. There are many tools for measuring social media influence. They are as follows: Klout: Klout is an online […]

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Twitter Update: Schedule tweets on Twitter

Having trouble scheduling tweets in advance? Then look no further, this huge development in Twitter will solve all your scheduling woes. As of right now, anyone can schedule their tweets up to a year in advance on any date and time that they choose. And all this is possible on their site, Twitter.com That’s not it, photos can also be scheduled in advance along with the tweets […]

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