Archive for the ChatterBox Category

Free-booting on Facebook? Not anymore!

Facebook announces its ‘Right Manager’ tool to assist its video community against free-booting (content that is re-uploaded without the creator’s permission or license). The tool will allow content owners to remove videos that are similar to their videos. The feature is almost similar to Content ID system of You Tube. Here, the tool uses a ‘fingerprinting’ system that matches the source files provided by the license holder […]

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Facebook Instant Articles: Opportunities they offer to the publishers!

Face book launched its instant article publishing platform to the entire publisher’s worldwide in April 2016 during its F8 conference. With this platform, anyone having a face book page or a website will be able to put their content directly on face book instead of posting links directing the users to click on their websites. This platform was launched in May 2015 to selective publishers to get […]

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New office and new aspiration!

We are glad and excited to announce that we are now moved to a new office located in Bavdhan with the fifth anniversary of SocialChamps. 5 Glorious Years of SocialChamps: Yes, you heard it right! We have completed 5 successful years of operations of SocialChamps. A journey with lot of fun and learnings. These 5 years taught us to handle processes, people, finances and operations much better. […]

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8 ways to Survive ongoing Social Media Changes

With all the Social Media Platforms stressing more on user experience and engagement, what should be the strategy for any small business or a blogger or a social media marketer to make their content seen/read/reacted by the maximum number of audience? Stress more on Quality rather than Quantity: One’s goal while creating content should be thinking about their followers and creating a better user experience Free quality […]

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Social Media Algorithm Changes: What’s in store for 2016!

With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate best user experience. This is where the algorithm comes into picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more quality content to the users. Let’s discuss about some […]

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Pinterest Changes: What’s in store for you?

Pinterest announced some new changes to its site features and algorithm recently. With a lot of buzz around this, let’s take a sneak into the new changes. Visual Search with an existing pin: Pinterest is enhancing its search engine with visual search, which will encourage the users to discover new and interesting content just by clicking on the object of an image. All that is required is, […]

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Social Media : Is this ATL, BTL or TTL

Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is a ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let […]

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Facebook Slideshow (Lightweight Videos): Showcase your “Brand Story” differently

Facebook Lightweight Videos: Showcase your “Brand Story” differently You have FB ads to your branding basket, then what next for growing your reach and increasing your Brand value with Facebook. It is here, with “Facebook slideshow”. Make a Facebook slideshow and showcase your brand, product, catalogue, stories in a new style. Slideshow ads are more useful to promote an existing or new brand campaign to reach to […]

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A GUIDE TOWARDS INSTAGRAM ADVERTISING!

India: Instagram ads are finally here and live for all the advertisers. Facebook Ads are the best at it’s online advertising. You can reach up to 1.5 billion people and target the audience you’re looking for and increase your online branding and conversions. Recently Facebook made advertising on Instagram available which has given a lot more opportunity for the advertisers to increase their client’s business. By Advertising […]

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A Digital Marketing Agency

There’s no denying that world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Well, starting the clientele with different business owners, entrepreneurs and marketing professionals, they ask a similar question […]

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