Archive for the ChatterBox Category

Celebrity Endorsements on Social Media!

With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing the brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat etc

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Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was

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Big Data & Social Media – Are they going hand in hand?

Big Data and Social Media – You might have heard the terms. Do these two phenomenon go hand-in-hand? Yes, of course they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What

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A Marketer’s Dilemma!

Marketing Ecosystem: The digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from the traditional advertising in terms of technology, content, user experiences etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s

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360 Panorama Posts

Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving upon its photos feature and innovating ways so that people can share more immersive views of their world to their

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Twitter launches Customer Service ‘Bots’ for Direct Messages

Last week, twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the customers as they enter a DM conversation Quick Replies: These will prompt customers with the best reply to a DM. These replies are useful for chat-bots because they

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Shoppable Instagram

Since long, Instagram has been noticing its influencers trying to make money by putting a “purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make shopping experience easier for all its users.

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Drip Marketing

What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters etc. This exposes the prospect clients to the drips of relevant information at the right time. In most of the cases, drip marketing uses services to allow companies to send responses automatically based on

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Significance of User Generated Content (UGC) in Social Media Marketing

What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins etc. With social media platforms focusing more and more on customer engagement, brands are leveraging UGC for their social media marketing by incorporating it directly into their websites, campaigns, digital advertising etc. Why UGC is

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7 reasons why your business should be active on Instagram

Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise around you is just gaining more and more momentum instead of fading? This is the point with Instagram and

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