Archive for the ChatterBox Category

How to add external link on Youtube annotation

YouTube Annotations enable to increase engagement, viewership, and subscribers to your YouTube content & channel. Video annotations allow you to direct traffic, provide general context or information, and help users navigate. 1) Verify ownership of accounts and sites. 2) Add an associated website to your account. The first step is to verify your YouTube account. YouTube account can be verified at youtube.com/verify. Insert the text code A […]

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Facebook testing advertising prompts in the ‘About’ section of pages.

We all have seen the Facebook advertisements era right from the beginning and now it has conquered the whole darn world of businesses and brands! Name any brand or company which isn’t on facebook and not using facebook ad’s, well almost all brands do use facebook ads to increase reach and tap new users in the vast ocean of users that facebook provides! Since facebook has always […]

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Is Facebook’s reach declining?

Facebook is adapting to the evolving social media environment. December 2013 Facebook’s new algorithm went live. It has caused an uproar amongst marketers, they claim Facebook has lost its edge as a marketing tool. Is it actually the case?   “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content. We expect organic distribution of […]

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Twitter Acquires Snappy TV

After going public Twitter has been struggling to justify its valuation. Some analysts have even written obituaries about Twitter – thankfully analysts are not always right. Its user base is not growing – it stood at mere 255 million. Twitter is fun, yes of course it is, but as a business Twitter lacks sound revenue generation source like Facebook. Fun does not always equate to money in […]

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Best Practices for Social Media Advertisements – Part 1

Today, when we use social media to advertise our products and services, ads on social media are an important part of social media marketing because they can ensure that likes and follows on your social media channels come from people who are genuinely interested in your product or service. Therefore, in this part of our series, we will talk about Facebook Ads and their efficiency. How to […]

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Best Practices for Social Media Advertisements – Part 2

In the previous part of this series which is about social media advertising practices, we talked about the important points that should be considered before and while starting the Facebook advertising campaign. We mentioned earlier that advertising of Facebook is not free and the amount of money you need to spend depends on the number of days your ads would run for. When you are spending money […]

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UTM parameters for Social Media

As a social media marketer we always want to make sure that clients should get the fair knowledge of ROI measurement for their investment. Being interacting with various clients we  observed the fact that very few marketing company provides the proper analytics & insights to the clients. Here in this post I am going to explain how one can measure the effectiveness of the social media campaigns […]

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Can Typography Make a Difference on Pinterest Engagement

Can Typography Make a Difference on Pinterest Engagement

Not too long ago, we have been discussing a lot of things over increasing engagement on Pinterest at SocialChamps. It was during one of these sessions that I felt some of our readers might also want to check out on our settlings/inferences. So, in that spirit today, I made up my mind to tell you about one of the latest Pinterest marketing ways you should check out, […]

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Facebook Pages Redesigned

Recently, Facebook has redesigned the format of Facebook pages. Users are wondering whether and how it can contribute to something meaningful. If you are the admin of a Facebook page, you must be wondering what happened to the layout of your page. Let us have a look at the new changes and the important things regarding this change that deserve to be noticed. Good things about new […]

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Can PPC Work For LinkedIn?

LinkedIn is a great platform for generating business, especially for those organizations that are B2B businesses. LinkedIn has a Pay Per Click (PPC) platform. However, many people wonder how efficient LinkedIn can be when a businessman wants to grow his PPC program. Can LinkedIn make a significant contribution in PPC related activities? For B2B advertisers targeting a specific audience, LinkedIn Ads can work wonders. They can add […]

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