Archive for the ChatterBox Category

Facebook ads – gearing up for changes

Facebook ads – gearing up for changes

The recent announcement of Facebook forbidding the free promotional posts in the users’ ‘newsfeed’ has created quite a cacophonous buzz in the arena of social media advertisement. Whether this buzzing move is in favor of the users or the revenue of Facebook is quite an obscure matter yet; however, what Facebook claims is that this move is meant for bringing about a better user experience. Speculated to […]

Read more

Facebook Locations or Facebook Parent-Child for franchise

We have been working with a lot of brands and often local business with franchise model face a common problem of creating multiple pages for each franchise. Common Dilemma: The common question by brands is – whether they should create single brand page OR should they create independent Facebook pages for each location. There are pros-cons for either of the side. One Brand Page for All Locations: This […]

Read more

How to use UTM parameters for Social Media Measurement

In last article, Krishna talked in detail about the UTM parameters and its uses. Although, to give a more clear picture and better idea about using UTM parameters for Social Media, I am writing this article here. UTM Parameters for Social Media: UTM parameters have 3 parts as SOURCE, MEDIUM and CAMPAIGN.  To understand them well, I would like to suggest a hierarchly as Campaign is the largest set, […]

Read more

Is Vine the new YouTube?

Seriously I get annoyed by the number of new apps coming out every week. It is like everytime I open the Play Store (Android fan here) there is some new app claiming to be the new ‘invention’ in the way people connect and how revolutionary the product is. I get tired of these lookalike applications. Being an early adopter of the smartphone app world I feel that […]

Read more

Gmail Sponsored Promotions

Gmail Sponsored Promotion has been among the most talked advertising option offered by google. As the product is still in BETA there had been a lot of confusions about functionality and at other end, there are a lot of questions over the performance or results of it. What is Gmail Sponsored Promotion: To define them in an easiest language, these are the sponsored newsletters, which can be […]

Read more

Page Access levels or Roles for social media channels

As I am working with a lot of clients, frequently client inquire about various access levels possible on social channels. Clients’ at times feel insecure to give access to agencies. Channels like Facebook and Google plus has offered the multiple roles, however Twitter and Pinterest still requires to give the ownership in hands on people managing your social presence. As it was a repeat question asked by […]

Read more

Pinterest Analytics looks promising

The Pinterest Analytics has changed quite a bit since it was launched back in 2013. There is a lot more that you can see and do. If you do not have the analytics available to you right now you need to verify your website attached to your pinterest profile. If you don’t know what I am talking about click here Once you have your website connected, a red […]

Read more

Twitter launches Video Ads!

Twitter launched a new advertising program last week. These promoted videos are the new weapon twitter has developed to generate more revenue. David Regan the product manager for Twitter says that this launch is a result of months of experimentation and feedback. This new advertising program is touted as an easy method for the brands to upload promotional videos and otherwise to twitter and effectively broadcast their […]

Read more

Newsle bonds with LinkedIN

After the take over of Pulse & Rapportive now LinkedIn is consistent with their move over Newsle. Now that LinkedIn has bonded with the Newsle power both seem to power up in the coming era, mostly creating the tough competition in the market. It’s time to figure out what they can do together.     Why Newsle: What could be the possible reason for LinkedIn to purchase […]

Read more

Pinterest steps up by rolling out Direct messages.

In fast few years Pinterest has grown to an another level by making it convenient for everyone to share pictures and links in the form of pins which triggered a huge market for lot of businesses. To make the network more convenient to share pins, pinterest came up with things like group boards,recipe pins,rich pin ,location map,etc and now they are taking it a notch higher by […]

Read more
Page 1 of 1112345...10...Last »