Archive for the ChatterBox Category

8 ways to Survive ongoing Social Media Changes

With all the Social Media Platforms stressing more on user experience and engagement, what should be the strategy for any small business or a blogger or a social media marketer to make their content seen/read/reacted by the maximum number of audience? Stress more on Quality rather than Quantity: One’s goal while creating content should be thinking about their followers and creating a better user experience Free quality […]

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Social Media Algorithm Changes: What’s in store for 2016!

With thousands of users being added every month on social media platforms, sharing tons of data and information, how the platforms prioritize the best content to generate best user experience. This is where the algorithm comes into picture. Each social media platform has its independent algorithm which gets modified as per the user feedback, giving more and more quality content to the users. Let’s discuss about some […]

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Pinterest Changes: What’s in store for you?

Pinterest announced some new changes to its site features and algorithm recently. With a lot of buzz around this, let’s take a sneak into the new changes. Visual Search with an existing pin: Pinterest is enhancing its search engine with visual search, which will encourage the users to discover new and interesting content just by clicking on the object of an image. All that is required is, […]

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Social Media : Is this ATL, BTL or TTL

Last weekend I was discussing with a potential clientele (India’s leading sports nutrition product company), they asked me if Social Media is a ATL activity or a BTL activity. It’s an interesting subject as Social Media can be considered as ATL or BTL depending on the approach. Hence I thought of writing a blog on this. For the readers, who do not understand ATL & BTL, let […]

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Facebook Slideshow (Lightweight Videos): Showcase your “Brand Story” differently

Facebook Lightweight Videos: Showcase your “Brand Story” differently You have FB ads to your branding basket, then what next for growing your reach and increasing your Brand value with Facebook. It is here, with “Facebook slideshow”. Make a Facebook slideshow and showcase your brand, product, catalogue, stories in a new style. Slideshow ads are more useful to promote an existing or new brand campaign to reach to […]

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A GUIDE TOWARDS INSTAGRAM ADVERTISING!

India: Instagram ads are finally here and live for all the advertisers. Facebook Ads are the best at it’s online advertising. You can reach up to 1.5 billion people and target the audience you’re looking for and increase your online branding and conversions. Recently Facebook made advertising on Instagram available which has given a lot more opportunity for the advertisers to increase their client’s business. By Advertising […]

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A Digital Marketing Agency

There’s no denying that world is rapidly shifting from analogue to digital. People are consuming more and more digital content on a daily basis – on mobile phones, laptops, desktop computers at work – and companies that have not yet recognized this in their marketing strategies need to adapt fast. Well, starting the clientele with different business owners, entrepreneurs and marketing professionals, they ask a similar question […]

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Facebook New Update-See First

Facebook New Update-See First

  I am a normal Facebook user who spends 2 hours of average daily time on this world’s favorite social network. With a regular use I slowly became friends with 500 plus people and liked more than 100 pages over the years. Just like me we all got lots of friends and page likes in our profiles. So just like the streets of our cities, our social […]

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New Facebook Ads Manager 2015: A Perfect Guide

New Facebook Ads Manager 2015: A Perfect Guide

Good news to every advertiser! Facebook recently announced significant updates to the Facebook Ads manager. This was an unusual surprise altogether to the marketers and advertisers. These updates are aimed at enabling advertisers to buy, optimize and manage their campaigns on Facebook more efficiently. This was a pleasant surprise which has totally modified the ads manager reports and its design! New Facebook Ads Manager update has already rolled […]

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Social Media Day Pune 2015 – Snapshot

Around 300 attendees, 2400 mentions on twitter for #SMDAYPUNE, appearance in National Trend on twitter, 488775 reach & 1315238 Impressions … Social Media Day Pune 2015 concluded fairly well. Highlights of the event: Open Mic: The event kicked-off with Open mic session where attendees performed with songs, jokes etc. RJ Apporva hosted the event in her filmy style. Great gathering at #SMDayPune @SocialChamp ! Filmi RJ Apoorva on the […]

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