Archive for the ChatterBox Category

Gmail Sponsored Promotions GSP in Adwords Now

Gmail Sponsored Promotions (also called GSP) is now moved into adwords. It is no more in beta and there are a lot of changes done after moving it to adwords. Major Changes in GSP in adwords: UI (User Interface) of GSP in beta version was much better.  Now after it is moved into adwords, there are a lot of complications arised GSP in beta was offering the […]

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Simple and Tiny Tricks to Securing your Privacy on Facebook

Oftentimes, it happens that you desire to share something with your family and friends on Facebook, but you drop the idea fearing that your colleagues may find it. Sometimes, you share something and you feel discomfort to get the comments or ‘likes’ from the Facebook friends you do not expect. You feel that your privacy is being invaded. Many Facebook users do not whether there is any […]

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Say Thanks – Escalating and enriching the user experience

How long has it been since you last saw a new feature on Facebook? However lavish may the technological feature be; with the passage of time you get bored of it and start looking for something new and exciting. And, it is for this reason that the experts always remain on their toes to innovate something that can render you the inexhaustibly rich experience. Recently, Facebook has […]

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Facebook ads – gearing up for changes

Facebook ads – gearing up for changes

The recent announcement of Facebook forbidding the free promotional posts in the users’ ‘newsfeed’ has created quite a cacophonous buzz in the arena of social media advertisement. Whether this buzzing move is in favor of the users or the revenue of Facebook is quite an obscure matter yet; however, what Facebook claims is that this move is meant for bringing about a better user experience. Speculated to […]

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Facebook Locations or Facebook Parent-Child for franchise

We have been working with a lot of brands and often local business with franchise model face a common problem of creating multiple pages for each franchise. Common Dilemma: The common question by brands is – whether they should create single brand page OR should they create independent Facebook pages for each location. There are pros-cons for either of the side. One Brand Page for All Locations: This […]

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How to use UTM parameters for Social Media Measurement

In last article, Krishna talked in detail about the UTM parameters and its uses. Although, to give a more clear picture and better idea about using UTM parameters for Social Media, I am writing this article here. UTM Parameters for Social Media: UTM parameters have 3 parts as SOURCE, MEDIUM and CAMPAIGN.  To understand them well, I would like to suggest a hierarchly as Campaign is the largest set, […]

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Is Vine the new YouTube?

Seriously I get annoyed by the number of new apps coming out every week. It is like everytime I open the Play Store (Android fan here) there is some new app claiming to be the new ‘invention’ in the way people connect and how revolutionary the product is. I get tired of these lookalike applications. Being an early adopter of the smartphone app world I feel that […]

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Gmail Sponsored Promotions

Gmail Sponsored Promotion has been among the most talked advertising option offered by google. As the product is still in BETA there had been a lot of confusions about functionality and at other end, there are a lot of questions over the performance or results of it. What is Gmail Sponsored Promotion: To define them in an easiest language, these are the sponsored newsletters, which can be […]

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Page Access levels or Roles for social media channels

As I am working with a lot of clients, frequently client inquire about various access levels possible on social channels. Clients’ at times feel insecure to give access to agencies. Channels like Facebook and Google plus has offered the multiple roles, however Twitter and Pinterest still requires to give the ownership in hands on people managing your social presence. As it was a repeat question asked by […]

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Pinterest Analytics looks promising

The Pinterest Analytics has changed quite a bit since it was launched back in 2013. There is a lot more that you can see and do. If you do not have the analytics available to you right now you need to verify your website attached to your pinterest profile. If you don’t know what I am talking about click here Once you have your website connected, a red […]

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