Archive for the ChatterBox Category

Twitter launches Video Ads!

Twitter launched a new advertising program last week. These promoted videos are the new weapon twitter has developed to generate more revenue. David Regan the product manager for Twitter says that this launch is a result of months of experimentation and feedback. This new advertising program is touted as an easy method for the brands to upload promotional videos and otherwise to twitter and effectively broadcast their […]

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Newsle bonds with LinkedIN

After the take over of Pulse & Rapportive now LinkedIn is consistent with their move over Newsle. Now that LinkedIn has bonded with the Newsle power both seem to power up in the coming era, mostly creating the tough competition in the market. It’s time to figure out what they can do together.     Why Newsle: What could be the possible reason for LinkedIn to purchase […]

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Pinterest steps up by rolling out Direct messages.

In fast few years Pinterest has grown to an another level by making it convenient for everyone to share pictures and links in the form of pins which triggered a huge market for lot of businesses. To make the network more convenient to share pins, pinterest came up with things like group boards,recipe pins,rich pin ,location map,etc and now they are taking it a notch higher by […]

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SAVE introduced on Facebook

Spool……it all began with Spool. Facebook acquired a San Francisco based start-up ‘Spool’ that provided content caching.       Considering the pace of additions and editions done to the social networking platform it seems the Facebook development team has been very busy for last couple of months. The incorporation of new algorithms was followed by ‘Call-To-Action’ followed by the ‘Buy’ button and now the ‘Save’ option. As of July […]

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How to add external link on Youtube annotation

YouTube Annotations enable to increase engagement, viewership, and subscribers to your YouTube content & channel. Video annotations allow you to direct traffic, provide general context or information, and help users navigate. 1) Verify ownership of accounts and sites. 2) Add an associated website to your account. The first step is to verify your YouTube account. YouTube account can be verified at youtube.com/verify. Insert the text code A […]

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Facebook testing advertising prompts in the ‘About’ section of pages.

We all have seen the Facebook advertisements era right from the beginning and now it has conquered the whole darn world of businesses and brands! Name any brand or company which isn’t on facebook and not using facebook ad’s, well almost all brands do use facebook ads to increase reach and tap new users in the vast ocean of users that facebook provides! Since facebook has always […]

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Is Facebook’s reach declining?

Facebook is adapting to the evolving social media environment. December 2013 Facebook’s new algorithm went live. It has caused an uproar amongst marketers, they claim Facebook has lost its edge as a marketing tool. Is it actually the case?   “We’ve noticed that people enjoy seeing articles on Facebook, and so we’re now paying closer attention to what makes for high quality content. We expect organic distribution of […]

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Twitter Acquires Snappy TV

After going public Twitter has been struggling to justify its valuation. Some analysts have even written obituaries about Twitter – thankfully analysts are not always right. Its user base is not growing – it stood at mere 255 million. Twitter is fun, yes of course it is, but as a business Twitter lacks sound revenue generation source like Facebook. Fun does not always equate to money in […]

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Best Practices for Social Media Advertisements – Part 1

Today, when we use social media to advertise our products and services, ads on social media are an important part of social media marketing because they can ensure that likes and follows on your social media channels come from people who are genuinely interested in your product or service. Therefore, in this part of our series, we will talk about Facebook Ads and their efficiency. How to […]

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Best Practices for Social Media Advertisements – Part 2

In the previous part of this series which is about social media advertising practices, we talked about the important points that should be considered before and while starting the Facebook advertising campaign. We mentioned earlier that advertising of Facebook is not free and the amount of money you need to spend depends on the number of days your ads would run for. When you are spending money […]

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