Archive for the ChatterBox Category

360 Panorama Posts

Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving upon its photos feature and innovating ways so that people can share more immersive views of their world to their

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Twitter launches Customer Service ‘Bots’ for Direct Messages

Last week, twitter launched new features to its Direct Messages (DM) channel. These features aim at creating a better conversational experience between the brands and its customers. Welcome Messages: It’s an automated message which sets the expectation with the customers as they enter a DM conversation Quick Replies: These will prompt customers with the best reply to a DM. These replies are useful for chat-bots because they

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Shoppable Instagram

Since long, Instagram has been noticing its influencers trying to make money by putting a “purchase/buy link” in the product description/images. As a result, the social media platform is now all geared up to make shopping experience easier for all its users.

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Drip Marketing

What is Drip Marketing? Drip Marketing is a strategic plan of communicating information about a company/product/service through a steady stream of messages in the form of emails, phone calls, social media posts, newsletters etc. This exposes the prospect clients to the drips of relevant information at the right time. In most of the cases, drip marketing uses services to allow companies to send responses automatically based on

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Significance of User Generated Content (UGC) in Social Media Marketing

What is UGC? User Generated Content or UGC as commonly known refers to content created by unpaid contributors. It can be in the form of pictures, videos, reviews, testimonials, posts, tweets, pins etc. With social media platforms focusing more and more on customer engagement, brands are leveraging UGC for their social media marketing by incorporating it directly into their websites, campaigns, digital advertising etc. Why UGC is

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7 reasons why your business should be active on Instagram

Are you in a situation where people around you, your customers, and your friends are talking about Instagram and advising you to be on it? Are you wondering if there is any potential ROI with Instagram for business use? Are you having a feeling that all the noise around you is just gaining more and more momentum instead of fading? This is the point with Instagram and

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Connect with your Customers – Selling with Story!

Remember those childhood days, when everything moved around doing with a story, be it studying, playing or just that bedtime story routine. Know why? Because human beings understand one another and bond with each other via stories! Stories do build an emotional connection between you and your prospects. The art of storytelling does put the message straight in your heart that keeps your customers coming back to

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10 Steps to brilliant B2B digital marketing – Part II

In Part I, we discussed about your business website, defining your positioning, knowing your audience, re-activating your existing contacts, e-mail marketing and creating content as per your expert positioning, let’s take a look at remaining 5 steps to market B2B digitally. (In case, you missed part I, click here) Step 6: Build content around a Theme: With newsletter already deployed, you can study the analytics of your

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10 Steps to brilliant B2B digital marketing – Part I

Today, just 60% of business owners realize that digital marketing works in B2B scenario. There are still around 40% of businesses who think digital marketing as something that works for B2C brands only, thus leaving their focus on traditional practices like direct mails, phone calls, doorstep visit, trade shows etc. What one needs to understand is that businesses today search the web before making any purchasing decisions.

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Content Marketing – ROI or Creativity?

Content marketing today has left the safe world of ‘proof of concepts’ without budget to being a widely adopted marketing practice. Consequently, as content marketing becomes more pervasive across the customer–centric organization, conversation has moved to the thorny topic of ‘return on investment’ (ROI). But ROI shouldn’t be met by sharp intakes of breath content marketers. We know that content marketing works and is measurable. All it

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