Case Study ‘Foodie World Cup’ – Chatkazz

Brand Name:

Chatkazz (Indian restaurant based on Australia)

Idea:

Cricket is a religion for Indians, leveraging ICC World Cup 2015 we planned the Foodie World Cup. A contest between the food items which involved users to vote and make their favorite dish a winner.

Objective:

  • Introduce new menu items to the users
  • Increase engagement

Execution:

We launched Facebook campaign inviting users to vote for their favorite dish.

  • Match schedule was created.
  • Participant had to vote for their favorite team in “Foodie World Cup”.
  • Choose their favorite team to make them win. The team who gets maximum votes will go for next round.
  • Winning dishes of these matches moved further to semi-finals and then finals.
  • Participant with maximum right guesses wins.

7 matches, 4 winners.

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Results:

The contest was well – received as food lovers voted for their favorite food and engage with Chatkazz brand. The campaign was conducted for 10 days.

Total Post Reach: 17691

Impressions: 30918

Total Interactions on the page (including likes, shares, comments and impressions): 732

Share your views about this campaign in the comment box below

 

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