ChatterBox

Social Media for Kids!

It’s true that social networking is becoming a large part of our culture today. Facebook, Twitter, Instagram, Snapchat and other social networking sites do have a minimum age requirement (13 years) but some kids do get around by lying about their year of birth. Though some parents may feel their kids are mature enough to join these sites, but research on this practice found that it may lead

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Facebook Updates For Marketers – January 2017

Facebook Updates! That gear up Marketers for advertising, let’s see what is new in store. In the first month of the year, latest Facebook Updates surprise advertisers with great news. “Facebook updates Marketers can apply just as you need them for Facebook ads” There are many motivating facts that you wouldn’t want to miss out on. We have tried to compile all the exciting new Facebook features. Here’s a brief of most useful Facebook updates for

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New Social Media Tools to try in 2017!

In this fascinating world of social media, almost every other day, people build and launch new social media tools, empowering the digital marketers to complement their day-to-day work. Let’s take a look at the social media tools to try out in 2017 so as to stay on top of the latest and greatest: Panda 5: It is the fifth iteration of the popular news-reading app. Panda 5 will

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Adblockers! A new threat?

Are adblockers a threat or just a tired hype? It’s a debate that has been making the rounds for some time. The reasons for blocking are various: privacy, speed, annoyance but despite all that, advertising remains the primary supporter and revenue to many websites, without which they will cease to exist. In an effort to be more relevant and competitive, these ads have become increasingly full with

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Why Real Time Marketing should matter to Marketers?

What is Real Time Marketing? Real Time Marketing is a marketing strategy that is focused on up-to-date events, current trends and customer feedback to connect consumers with the products and services they could use. With the rise of social media and an easy access to information on target audience, real time marketing grew in popularity since the marketers were able to transform this information into messages and

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Celebrity Endorsements on Social Media!

With digital marketing taking the lead, brands are launching profitable social media campaigns with the help of celebrities and influencers. Marketers do acknowledge the power of celebrities in influencing the brand awareness and consumer-purchasing decisions. Though capitalizing on a celebrity’s fame and fan base is not a new marketing concept, what has changed over time is how brands are using celebrity endorsements. With Instagram, YouTube, Snapchat etc

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Content Shock! – Is it real? How to respond to this?

Yes, we all know that content marketing plays a great role in brand awareness, audience engagement, targeting the right set of customers, so on and so forth.  But we have also heard about terms like content glut or content fatigue. Mark Schaefer with his blog post on “Why content marketing is not a sustainable strategy”, coined the term “Content Shock”. The key focus of his thesis was

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Big Data & Social Media – Are they going hand in hand?

Big Data and Social Media – You might have heard the terms. Do these two phenomenon go hand-in-hand? Yes, of course they do. Social media – A generator of user opinions and conversations creates big data. With a number of social networks and channels, social media is a huge mine of information for marketers as it’s filled with data related to user locations, conversations, and opinions. What

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A Marketer’s Dilemma!

Marketing Ecosystem: The digital developments are transforming and re-configuring the overall marketing ecosystem. Today, brands operate in an environment that is completely different from the traditional advertising in terms of technology, content, user experiences etc. So in a world full of choices, where exactly do the marketers focus their time, energy and resources so that they can engage their target users most efficiently and effectively? A Marketer’s

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360 Panorama Posts

Have you stumbled across a photo, while checking your FB feed that started to move as you moved your hand over it? These are Facebook 360 photos. These photos can be captured using your phone’s panorama function. Having introduced it a few months back, FB is improving upon its photos feature and innovating ways so that people can share more immersive views of their world to their

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