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Pinterest Analytics

Pinterest is a virtual pin board that helps you in organizing important stuff for greater productivity. The unique ability to browse others’ pinterest has made this tool very popular. According to a survey, Pinterest is the third most popular social channel with Facebook and Tumblr ruling the domain. Measuring Pinterest Activities?   In order to enhance brand awareness and appeal to the target audience it is essential

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Facebook Edge Rank Algorithm for Marketers – Part III

Why is Edge Value or Edge Rank so important? A good Facebook edgerank means that your FB post or update will be visible to the largest audience possible. This single factor can make all the difference between an uninspiring and an awe inspiring social media campaign. Of course, it will not be possible to manipulate the Edge value of your posts as you wish. There are too

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Facebook EdgeRank Algorithm for Marketers – Part II

In the previous post, we saw EdgeRank helps Facebook highlight the most relevant updates from your friends and contacts in your Newsfeed. Moving ahead, we look at how Affinity, Weight and Time Decay combine together to provide the most relevant updates in the Newsfeed. Weight Affinity and Time Decay remaining constant, content with more ‘weight’ will show up more often in your newsfeed. Social networking experts agree

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Facebook EdgeRank Algorithm for Marketers – Part I

You daily  browse through Facebook and most often, it rarely happens that you miss any big/important update on Facebook. Unlike twitter where its flooded with tweets, Facebook still manages to show you the most relevant updates on top. Have you ever thought, how does it work?? Its been managed by an extensive algorithm of  Facebook which is called EdgeRank Algorithm. EdgeRank Algorithm There are three factors used by the EdgeRank

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Google Plus Public on HootSuite

Google Plus public on HootSuite Google Plus has been steadily growing as a constrained network, bounded by certain restrictions to be just social like Facebook. Google Plus Pages has not yet opened their API’s, for companies to come-up with third-party applications to use Google Plus.  However last year Google announced that six major companies were chosen as official launch partner for Google Plus trial, those companies are  HootSuite,

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LinkedIn to launch new home page design

LinkedIn to launch new home page design

LinkedIn launches new homepage design LinkedIn is now the largest professional network, its different from other social network as it value driven. Unlike Facebook, LinkedIn users carries a objective while browsing. If we talk in terms of user experience, Facebook stands ahead of LinkedIn, as its too handy for users to use its features and to remain connected. Facebook and Twitter changed its design and layout in

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Five Social Mistakes: Your Business Should Avoid

Five Social Mistakes: Your Business Should Avoid

The spread of social media solutions has resulted in a paradigm shift in the world of advertising, marketing, branding and customer satisfaction. Social media has enabled customers to directly connect with brands by using mere FB or Twitter accounts and they also have got the capacity to influence the brand images of well established products/companies. The recent story of a girl’s statement on Dove Moisturizer, made Dove

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Klout: 5 Reasons, Why Klout Score Matters

Klout: 5 Reasons, Why Klout Score Matters

Klout is a service that uses proprietary algorithms to measure and rank social media influence of web surfers. Algorithms scour Twitter feeds, FB, LinkedIn, Google+ and other social media websites and compute a score or rank indicating one’s social influence by analyzing social media data.  Below are 5 good reasons about why Klout score matters: #1. Not Perfect Yet But Still A Score Klout score is the

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Facebook Click to Action – A Smart Move

A huge network of 900 million* users will definitely lure any marketer to use it as a marketing channel. Facebook has been so far very conscious to maintain the thin line between a place for social hung-out and Marketing Avenue. The only place where brands can actually interact with users/customers is the ‘Fan Page’, where users ‘LIKE’ the page to present their interest. *Source: Facebook Likes are

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Pinstagram: Doubling Social Power

Pinstagram: Doubling Social Power

Mastering the world of social media is simple. Come up with stuff that captures attention, and compels others to recommend you and your brand to others and your job is done. Paul Cohelo’s ‘The Alchemist’ says that the secret of Alchemy can be described in just a few lines on an emerald tablet. Bet the secret of mastering social media too can be written on the same

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