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10 Minutes Twitter Campaign: #MyWish4Rajnikanth

12 December 2012, a historical date and moreover it was RajniKanth’s birthday. SocialChamps’ team (aka ‘Champs’) in our office were talking about the great actor. Suddenly some-one said “Why we can’t do a campaign for Rajni Sir’s Birthday”. It was afternoon. Half-day was already gone and we had few hours to think, plan and execute the campaign. Furthermore as nothing was pre-planned, the other work-schedules were also

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MyWish4Rajnikanth – A Twitter Campaign for Rajni Sir’s B’day

HAPPY BIRTHDAY RAJNI SIR Today, we are really glad to wish Rajnikanth, the legendary Superstar of Tamil cinema. Born as Shivaji Gaikwad, today He is the richest movie star in India and the second richest (only after Jackie Chan) in Asia. The glory and greatness of Rajni Sir cannot be shared in words. For years, his extraordinary stunts in the movies have won him appaluse from his

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Facebook View Tags: New Tracking Mechanism

An Infringement on privacy or a new road for businesses to track progress – The new Facebook View Tags does pose some serious questions. The new Facebook View Tags will enable tracking of post dated purchases made by users. The tracking mechanism will enable businesses to better understand the impact of facebook advertisements. Actually it let Facebook advertisers drop in cookies to people visiting their ads and

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Facebook Privacy Issues: No More Voting

The concerns regarding privacy on Facebook have been a subject of discussions and arguments on many occasions. There is a page on Facebook titled “List of Pedophiles” where people share the names and addresses of convicted pedophiles that would help people living in the area of such offenders to stay cautious. However, some people argue whether this page violates the privacy of offenders as like other citizens,

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Pinterest Secret Boards

Pinterest has now introduced a new concept – the Pinterest secret boards! With Secret Boards, you can now easily plan your events, keep a track on holiday gifts and curtain all those ideas and party décor that you want to hide from everyone. Pinterest, after the new launch, said that currently each user has been given three secret boards for the holidays. According to the official blog

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Fancy Social network

Fancy is a upcoming Pinterest-like social network that can be used to showcase products and services which can be bought directly over the web. In fact, Fancy is emerging as the future of social networking where consumers can make money besides connecting with people from all over the world. Fancy is similar to Tumblr and can be labeled as an online store cum blog. On Fancy, users

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Pinterest Analytics

Pinterest is a virtual pin board that helps you in organizing important stuff for greater productivity. The unique ability to browse others’ pinterest has made this tool very popular. According to a survey, Pinterest is the third most popular social channel with Facebook and Tumblr ruling the domain. Measuring Pinterest Activities?   In order to enhance brand awareness and appeal to the target audience it is essential

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Facebook Edge Rank Algorithm for Marketers – Part III

Why is Edge Value or Edge Rank so important? A good Facebook edgerank means that your FB post or update will be visible to the largest audience possible. This single factor can make all the difference between an uninspiring and an awe inspiring social media campaign. Of course, it will not be possible to manipulate the Edge value of your posts as you wish. There are too

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Facebook EdgeRank Algorithm for Marketers – Part II

In the previous post, we saw EdgeRank helps Facebook highlight the most relevant updates from your friends and contacts in your Newsfeed. Moving ahead, we look at how Affinity, Weight and Time Decay combine together to provide the most relevant updates in the Newsfeed. Weight Affinity and Time Decay remaining constant, content with more ‘weight’ will show up more often in your newsfeed. Social networking experts agree

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Facebook EdgeRank Algorithm for Marketers – Part I

You daily  browse through Facebook and most often, it rarely happens that you miss any big/important update on Facebook. Unlike twitter where its flooded with tweets, Facebook still manages to show you the most relevant updates on top. Have you ever thought, how does it work?? Its been managed by an extensive algorithm of  Facebook which is called EdgeRank Algorithm. EdgeRank Algorithm There are three factors used by the EdgeRank

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